Travel + Leisure India is searching for talented writers with experience covering travel and food in India and Southeast Asia. Reporting to the Senior Editor - Digital Growth the candidate will write and publish articles on a daily basis and work towards digital KPIs to produce high quality content for our readers. The writer will also liase with relevant PR stakeholders as required.
KEY RESPONSIBILITIES
- Independently coming up with story ideas and angles for the different verticals (mainly travel and food) keeping aspects like brand positioning and traffic generation in mind
- Write daily, SEO-friendly online articles that are relevant to our audience
- Reacting to news events and pushing out timely breaking news on all channels
- Following and analysing competitors on websites and social media
QUALIFICATIONS
- Excellent writing and communication skills in English
- Keen interest, knowledge and contacts in the world of lifestyle, particularly in fields of travel, food and beverage, entertainment; knowledge of the regional travel and wellness landscape is a plus
- Possess 3+ years experience in digital media in India
- Proven track record of writing engaging well-researched, SEO-friendly stories and headlines
- Detail-oriented, resourceful and can work fast under daily deadlines
- Ability to optimise content for all distribution channels (Google, Facebook, Instagram, etc.)
- Ability to analyse traffic data to identify user needs and gaps in content
- Excellent knowledge of the food scene in major cities in India and contacts to travel agencies
- Relationship with celebrities and KOLs in India is a plus
- Social media-savvy and always staying on top of trending topics
- Experience using CMS such as Wordpress
- Knowledge of analytics tools such as Chartbeat and Google Analytics
- Experience in working with digital KPIs (engagement, reach) and knowledge how to improve them
- Working ability of image editing software
- Practical knowledge of video production/editing and being in front of a camera is a plus
