Web Content Writer

INNsight.com is looking to hire a dedicated Content Writer to create Content for Blogs, Articles, Product Descriptions, Online Reputation Management (ORM) & Social Media. The Content Writer's responsibilities include evaluating analytics to adjust content as needed, like regularly updating the website and promoting the company blogs. You should also be able to follow editorial guidelines when creating Content. Ultimately, a top-performing content writer should contribute to developing content that will increase reader engagement and help fulfill the content strategy.

About Company:

As a leading technology startup and a rising technology partner in the Hospitality Industry in the USA, we build websites, web applications, and integrations with Online Travel Agents, use a wide variety of APIs and build mobile and desktop applications to serve the needs of the Hospitality Industry. We also provide SEO and Online Marketing services to the Hospitality Industry. More information available on the website.

Job Location: Quantum Towers, Malad, Mumbai.

Responsibilities & Duties:

• Conducting in-depth research on industry-related topics to develop original Content.
• Developing Plagiarism-free Content for Blogs, Articles, Product Descriptions, ORM & Social Media.
• Assisted the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing Content to improve readability.
• Conducting Keyword Research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the target audience's attention.
• Identifying customers needs and recommending new Content to address gaps in the company's current Content.

Required Experience, Skills, and Qualifications:

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
• Working knowledge of SEO-based Content writing.
• Proficient in all Microsoft Office applications.
• A portfolio of published Articles/Blogs.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.
• Familiarity with each client's requirements and the company's brand image, products, and services.