Job Description
We are seeking a talented and creative Senior Content Writer to join our team who can conduct thorough research on industry-related topics and produce high-quality written content that resonates with our target audience. As a Senior Content Writer, you will be responsible for crafting compelling content across various platforms. Your role will be pivotal in driving brand awareness, attracting customers, and enhancing GyanDhan's reputation as a thought leader in the industry.
Roles & responsibilities
- Conduct in-depth research on industry-related topics using available sources.
- Understand the mindset of our target audience and tailor content accordingly.
- Demonstrate excellent grammar and writing skills with a keen eye for detail.
- Craft engaging and error-free content for multiple platforms, including website, email marketing, product descriptions, videos, blogs, email copies, WhatsApp copies, YouTube scripts, and more.
- Apply search engine optimization (SEO) strategies to enhance the online visibility of our website in search results.
- Provide feedback and guidance to junior writers, assisting them in improving their writing skills and meeting quality standards.
- Edit and proofread articles written by junior writers, ensuring accuracy, clarity, and adherence to style guidelines.
- Collaborate with cross-functional teams to brainstorm ideas, develop content strategies, and maintain consistent messaging across all platforms.
- Stay updated with industry trends, emerging technologies, and best practices in content writing and digital marketing.
- Monitor and analyze the performance of content to identify areas for improvement and optimize content for maximum impact.
- Maintain a strong understanding of GyanDhan's brand voice, values, and target audience to ensure consistency in all written materials
Skills Required
- An impeccable grasp of the English language, including idioms and current trends in slang and expressions.
- Ability to work independently with minimal supervision.
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
- Ability to handle multiple projects with different objectives simultaneously.
- Strict adherence to style guides and publication policies.
- Effective time management skills, including prioritizing, scheduling, and adapting as necessary.
- Proficiency with computers and writing programs such as Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint.
