Walk-in For SFMC Email Marketing Expert on 10th July 24 at Chennai

WALK-IN FOR SFMC - Email Marketing Expert on 10th July 24 at Chennai

Greeting from Infosys BPM Ltd.,

You are kindly invited for theInfosys BPM: Walk-In Drive on 10th July 24 at Chennai

Note:Please carry copy of this posting to the venue and make sure you register and submit your application when attending the walk-in interview. please find below the Interview details.

INTERVIEW DATE & VENUE DETAILS:

Interview Date : 10th July 24

Interview Time: 10 AM to till 1:00 PM

Interview Venue - Chennai::

Infosys BPM Limited, Nedunchezian Salai, Sholinganallur, Chennai, Tamil Nadu 60011

JOB DESCRIPTION:

SFMC Email Marketing Expert

As a Sales Force Marketing Cloud Service Expert (Email Builder), you will be responsible for designing, building, and optimizing email marketing campaigns within the Sales Force Marketing Cloud platform. This role is ideal for someone who is passionate about crafting engaging and effective email communications, has a keen eye for design, and possesses a strong understanding of marketing principles.

Key Responsibilities:

• Collaborate with internal teams and clients to understand campaign objectives and requirements.
• Design and build responsive email(s) (templates), utilizing SalesForce Marketing Cloud's drag-and-drop interface.
• Implement dynamic content and personalization strategies to enhance email engagement and conversion rates.
• Conduct A/B testing to optimize email performance and drive continuous improvement.
• Ensure email campaigns are compliant with industry regulations and best practices, including CAN-SPAM and GDPR.
• Monitor and analyze key performance metrics, providing insights and recommendations for future campaigns.
• Stay up to date on industry trends and best practices related to email marketing and Sales Force Marketing Cloud.

Qualifications:

• Bachelor's degree in marketing, Communications, or related field.
• 3 to 8 years of experience working with Sales Force Marketing Cloud, specifically focusing on email building with an overall 3 to 6 years of experience.
• Proficiency in HTML and CSS preferred (Mandatory)
• Strong understanding of email marketing principles, including segmentation, deliverability, and engagement metrics.
• Excellent attention to detail and design aesthetics.
• Ability to multitask and prioritize in a fast-paced environment.
• Strong communication and collaboration skills.
• Should have SFMC certification

POINTERS TO NOTE:

• Please carry 2 set of updated CV (Hard Copy).
• Please carry Face Mask**.
• Carry any 2 photo Identity proof (PAN Card/Driving License/Voters ID card/Passport).
• Please do not carry laptops/cameras to the venue as these will not be allowed due to security restrictions.
• Please carry original ID proof for security clearance.

REGARDS,

INFOSYS BPM - RECRUITMENT TEAM