Overview
The Visual Lead plays a crucial role in creating compelling visual experiences that enhance the brand and engage the target audience. They are responsible for leading the visual design team, developing creative concepts, and ensuring the seamless integration of visual elements across various platforms.
Key Responsibilities
- Lead and mentor the visual design team to create impactful and cohesive visual assets
- Collaborate with cross-functional teams to understand project requirements and translate them into engaging visual designs
- Develop and maintain visual design standards and guidelines to ensure brand consistency
- Oversee the creation of graphics, illustrations, and other visual elements for digital and print materials
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality visual assets
- Participate in brainstorming sessions to generate innovative ideas and concepts
- Conduct regular design reviews and provide constructive feedback to team members
- Stay updated on industry trends and best practices in visual design and incorporate them into the team's workflow
- Collaborate with external agencies and vendors to ensure brand alignment in outsourced visual projects
- Contribute to the development and execution of marketing campaigns through visually compelling assets
Required Qualifications
- Bachelor's degree in Graphic Design, Visual Communication, or related field
- Proven experience as a visual designer or in a similar creative role
- Demonstrated leadership and team management skills
- Proficiency in graphic design software such as Adobe Creative Suite
- Strong understanding of typography, color theory, and visual composition
- Excellent project management and organizational abilities
- Ability to think creatively and translate ideas into visually appealing designs
- Solid understanding of branding principles and their application in visual design
- Exceptional attention to detail and commitment to delivering high-quality work
- Effective communication and presentation skills
Experience Required 8 -12 Years
Skills: leadership,creativity,graphic design,project management,adobe,visual design
