Background
Praan (Praan, Inc.) is an impact focused deep-tech startup democratising clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace.
Why
Everyone worries about the dooms-day in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come.
Job Overview
Praan's team solves nuanced technical problems using design, cutting edge engineering, and manufacturing. However, this nuance serves as a high barrier for usability if the software, brochures, manuals, and other marketing materials aren't able to convey the concepts simply and visually. Further, with high emphasis on design and space, it's imperative that Praan's technology along with its impact, uniqueness, and reliability is conveyed effectively to any audience. As a visual communication designer, you will work on the Software (UI/UX), AI-interactions, technical brochures, technical animations, marketing materials, social media collaterals, and other digital interfaces across our devices.
Job Description
- Design high-quality 2D and 3D renders for technical/non-technical brochures, social media, and other marketing materials
- Translate complex hardware concepts into visually compelling representations that communicate functionality and benefits effectively
- Develop user-centric UI/UX designs for mobile apps, websites, interfaces - ensuring intuitive, user-friendly interaction and seamless user experiences
- Analyze and enhance user interactions and interfaces to improve usability, accessibility, and overall experience
- Develop interactive prototypes and conduct user testing to gather feedback and refine designs based on real-world use
- Create animations and motion graphics for use in marketing campaigns, social media posts, and promotional videos
- Integrate animations with existing and new marketing materials to create cohesive and dynamic content
- Craft compelling visual stories using design elements, animations, and renders to create a unified narrative that engages target audiences
- Work with marketing, product development, and sales teams to ensure visual materials align with strategic goals and maintain brand consistency
- Maintain brand consistency across all visual communications by adhering to established brand guidelines and design standards
- Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project deadlines
- Create and maintain comprehensive design documentation, including style guides, design specifications, and project briefs
- Ensure that all designs meet the highest standards of visual quality, accuracy, and consistency before finalizing for production or publication
Skill Requirements
- Bachelor degree/diploma in computer animation, 3D/graphic design, fine arts or a related field
- Experience in product composition and animation with video editing skills
- Up-to-date knowledge of design software like Adobe Suite, 3Ds Max, aftereffects, Blender, Cinema 4D, Premiere pro.
- Strong analytical, time management, and organizational skills
- Knowledge of animation layouts, typography, print, and web.
- Strong interpersonal, communication, presentation, computer skills and passion for storytelling through animation.
- Attention to detail, adaptability, and receptiveness to feedback and direction
Good to Have
- Experience working with a deep-tech hardware startup
- Experience with videography
- Experience working with a design team
- Up-to-date knowledge of design software
- Ability to work in a fast-paced environment
Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria. We just care about working with great human beings! 
