As the Content Marketing Manager, you will play a pivotal role in driving the growth and reach of our channels/shows through strategic content marketing initiatives.
What will you do
- Show Performance: Take ownership of the shows performance on social media and OTT platforms. Develop strategies to maximize views, engagement, and overall audience satisfaction.
- Creative: Shape and maintain the creative vision for the show, tailoring content to suit the preferences of social media and OTT audiences.
- Audience Engagement: Implement strategies to enhance audience engagement, interaction, and community building.
- Collaboration and Coordination: Coordinate closely with the programming team to align content creation with the unique dynamics of social media and OTT platforms. Collaborate with marketing and social media teams to effectively cross-promote content.
- Metrics and Reporting: Monitor key performance indicators (KPIs) and analyze data to assess the success of content on social media and OTT platforms.
- Emerging Trends and Innovation: Identify and capitalize on emerging trends in online video and social media to maintain a competitive edge. Explore and implement innovative content formats and strategies.
Who should apply for this role
- Digital Expertise: Proficiency in digital trends and content understanding. Expertise in software such as Adobe Premiere, After Effects, and Photoshop
- Experience: Previous experience as an Online Content Producer (OAP) or in a similar role, with a focus on digital content creation
- Social Media Understanding: In-depth knowledge of social media trends and best practices
- Creative and Strategic Thinking: Demonstrated ability for creative and strategic thinking
- Communication and Collaboration: Excellent communication and collaboration skills
- Adaptability: Ability to adapt to the dynamic digital landscape and drive continuous improvement
