Business Overview
We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I's in Initiative and these represent our core values and behaviors.
- INDIVID[YOU]ALITY you bring your genuine and unique self to and into the work, every day.
- INSTINCT you're tuned in and armed with intelligence; you have a bias for action shit happens when you're around.
- IMPACT! you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
- IMAGINATION your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Position Summary
The Campaign Operations team is a centralized unit, that is in Mumbai and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our TV & digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams.
The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity.
Responsibilities
- Work with the teams based in the USA, UK and Canada to upload campaigns in the buying platform
- Track campaign performance to ensure it is delivering as per the goals
- Competitive reporting and analysis
- Campaign set up for Digital buys
- Issue campaign RO
- Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
- Be responsible for billing discrepancies and produce resolutions.
- Update media flowcharts based on campaign flights.
- Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.
- Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines.
- Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.
- Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance.
- Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend.
- Participate in departmental projects as requested.
- Use systems and tools that are from the USA MediaOcean, MediaTools etc. (the systems will be taught after you join)
Required Skills & Experience
- Bachelor's degree and equivalent work experience
- 1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience
- Expert in Excel and PowerPoint
- Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners.
- Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations.
- Proven ability to work independently and as part of an integrated team.
- Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment.
Desired Skills & Experience
- Experience in any of the Adservers or DSPs like CM360, GAM, DV360, TTD, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus.
- Knowledge of HTML, JavaScript, or other web technologies is a plus.
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage And Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [Confidential Information].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
