Develop and implement a comprehensive Marketing strategy that aligns with brands marketing goals and brand positioning.
Work towards achieving the growth goals of the brand by increased conversions.
Stay up-to-date on industry trends, platform updates, and competitive landscape to ensure our brand remains innovative and relevant.
Develop and manage a content calendar to ensure timely, consistent posting aligned with brand priorities and campaigns.
Identify and manage relationships with influencers and brand advocates to amplify reach.
Analyze social media metrics to measure campaign effectiveness, optimize performance, and refine strategies based on insights.
Prepare detailed reports on KPIs and social media performance, focusing on successes, challenges, and recommendations for improvement to drive higher conversions.
Use data- driven insights to experiment, enhance engagement, reach, and increase conversion rates.
Collaborate with other teams to align social media efforts with broader marketing campaigns and business goals.
Experience in SEO, Content marketing, social media marketing, campaigns (google, meta ads), email marketing (Mailchimp, Klaviyo), content marketing
Skills Required
2-3 years of Experience in Digital marketing.
Proven experience in creating and executing social media strategies.
In-depth knowledge of best practices for platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
Strong understanding of SEO and web traffic metrics.
Excellent verbal and written communication skills.
Ability to create engaging and visually appealing content.
Strong analytical skills to interpret data and optimize content for conversions.
