- Building Online Connections with customer and clients
- Responsible for engaging a Pioneer with customers or clients via the digital space, aiming to establish and manage the online presence
- Develop and manage digital marketing campaigns
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Create online banner adverts and oversee pay per click (PPC) ad management
Key Skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills: Website and social media content will not just be text but frequently visual as well
- Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
