Job Description: Digital Marketing Associate (MBA Marketing Freshers)
Position Title: Digital Marketing Associate (Trainee for Initial Training period)
Department: Digital Marketing
Location: Vaishali Nagar, Jaipur
Job Type: Full-Time
Reports To: Digital Marketing Manager
Position Summary
We are looking for ambitious and motivated MBA Marketing graduates who have a passion for digital marketing. The ideal candidates will have foundational knowledge in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. As a Digital Marketing Associate, you will play a crucial role in executing and optimizing our digital marketing strategies to enhance our online presence and drive customer engagement.
Key Responsibilities
- SEO (Search Engine Optimization):
- Conduct keyword research and analysis to identify opportunities for content optimization.
- Implement on-page and off-page SEO strategies to improve website rankings on search engines.
- Monitor and report on SEO performance, providing insights and recommendations for improvement.
- Collaborate with the content team to ensure SEO best practices are integrated into website content.
- PPC (Pay-Per-Click) Advertising:
- Assist in the creation and management of PPC campaigns across various platforms (Google Ads, Bing Ads, social media platforms).
- Monitor campaign performance, analyzing key metrics to optimize ad spend and improve ROI.
- Conduct A/B testing of ad copy and landing pages to enhance campaign effectiveness.
- Generate regular reports on PPC campaign performance, offering data-driven recommendations for enhancement.
- Digital Marketing Strategy:
- Support the development and execution of comprehensive digital marketing strategies.
- Stay updated with the latest trends and best practices in SEO, PPC, and digital marketing.
- Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.
Qualifications
- MBA in Marketing from a recognized institution.
- Basic understanding of SEO and PPC principles and best practices.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with digital marketing tools such as Google Analytics, Google Ads, and SEO software is a plus.
- Ability to work independently and as part of a team in a fast-paced environment.
Personal Attributes
- Creative thinker with a passion for digital marketing.
- Strong attention to detail and organizational skills.
- Proactive and eager to learn.
- Ability to adapt to changing priorities and manage multiple tasks simultaneously.
What We Offer
- Competitive salary and benefits package.
- Opportunity for professional growth and career advancement.
- Collaborative and innovative work environment.
- Ongoing training and development in digital marketing.
