Trade Marketing & Distribution Specialist

Who we are

At GO DESi, our mission is to make DESi POP'ular. We are a packaged food brand making regional DESi products relevant and accessible to customers while ensuring quality and authenticity. Today the bulk of our products operate in the Impulse category. Our best seller is DESi POPz, we sell more than 90 lakh POPz monthly. Our other categories include DESi Meetha, DESi Mints, and DESi Bytes. We have an integrated backend i.e. we own the entire supply chain from sourcing to manufacturing.

GO DESi aims to be a sustainable brand with the larger purpose of becoming a beacon for non-zero-sum capitalism, where all stakeholders win.

Check out more about us. Follow the link below:

https://bit.ly/4b0rFJY

Brief

We are seeking a proactive candidate who should excel in managing distribution networks, supporting marketing strategies, analyzing sales data, and collaborating effectively across departments to drive business growth.

Job Responsibilities:

• Distribution Management: Oversee the distribution network to ensure efficient delivery of products, maintain relationships with distributors and retailers, and monitor stock levels to coordinate with logistics.
• Marketing & Merchandising Support: Assist in developing and implementing trade marketing strategies, collaborate with the marketing team on promotional campaigns, and ensure adherence to merchandising guidelines for effective displays.
• Data Consolidation and Analysis: Collect and analyze sales data, prepare reports and dashboards, and evaluate marketing campaigns and merchandising efforts to provide actionable insights.
• Retail Sales Support: Work closely with the sales team to enhance performance, conduct market research on competitor activities and trends, and assist in planning and executing sales initiatives and trade shows.
• Cross-functional Collaboration: Coordinate with various departments to ensure alignment of objectives and seamless operations, and provide feedback and recommendations to improve business performance.

Requirements

• 3-4 Years of experience as a Trade marketing specialist.
• Experience in the Food Industry preferred.
• Proficiency in Kannada language.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.

Why you should join GO DESi

At GO DESi we are growing exponentially and discovering new problems and creative solutions daily. We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things and experimenting. That's why we seek out colleagues who embody our values. Here, you own your work, right from day one. You can grow enormously if you are a self-learner and embrace challenges.