About the client: PSS has been mandated to hire a
Trade Category Head for a well-known manufacturer and distributor in the footwear industry.
Job Purpose
Drive category P&L by leading channel-wise category growth in coordination with the channel sales teams.
Key Responsibilities
- Build AOP plan for category and geography catered to.
- Budget category-related spending for the year (margins + schemes, BTL, etc.)
- Ensure month-on-month volume and value target AOP / sales are achieved.
- Manage the category P&L ensuring that all strategic initiatives meet overall topline as well as profitability targets
- Analyse competitor intelligence (from Marketing & Channel sales) and market-relevant inputs from across channels to define the right portfolio strategy
- Trade and retail schemes designing, communicating, tracking retailer/distributor enrolment, monitoring performance and effectiveness for the respective category
- Planning and allocation of inputs to trade marketing, in consultation with channel sales teams. Monitoring of the BTL activities linked to key category objectives.
- Monitor S&OP process for category across channels monthly state level and platform[1]based demand forecasting, inputs for long-term manufacturing/supply chain capacity increment for the category.
- Identify gaps in critical levers (credit, margins, schemes, availability)
Educational Qualifications And Experience
- 10 15 years preferably with at least 2-3 years as Brand/ Category manager in FMCG or Fashion Apparel
- MBA with specialization in sales, marketing, or operations
- Experience working with distributor-driven FMCG companies.
- Should have managed the P&L of the category, pricing, trade marketing strategy, and channel development.
- Strong analytics and data-driven background are mandatory.
