Therapy Business Manager | GI Optima | Bhubaneshwar

Job Description

As a Therapy Business Manager you will be responsible for developing and implementing all sales strategies in the assigned market. Further you will drive primary and secondary sales, ensure brand presence in the assigned market and manage the distributor network to achieve desired sales/business objectives. Roles and Responsibilities in detail Business generation & development: u2022 Achieve monthly, quarterly, half yearly and yearly sales target by promoting company's product ethically to customers as per the business plan u2022 Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place u2022 Organizing Camps (CME) as per the division strategy and customer needs u2022 To plan and conduct merchandising and sampling activity as per Division strategy. u2022 Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company u2022 Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: a. 100% coverage of Doctors. b. Customer Call average as per the customer management plan of the division / therapy. c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division. u2022 Prescription audit for Abbott brands and other competitors brands u2022 To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format. u2022 Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Brand Management: u2022 Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy u2022 To carry out activities across trade and clinics for brand visibility u2022 To plan and attend Retail meets, Market Blitz etc. for sales growth