As a Therapy Business Manager you will be responsible for developing and implementing all sales strategies in the assigned market. Further you will drive primary and secondary sales, ensure brand presence in the assigned market and manage the distributor network to achieve desired sales/business objectives. Roles and Responsibilities in detail Business generation & development:
- Achieve monthly, quarterly, half yearly and yearly sales target by promoting company's product ethically to customers as per the business plan
- Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place
- Organizing Camps (CME) as per the division strategy and customer needs
- To plan and conduct merchandising and sampling activity as per Division strategy.
- Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company
- Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows: a. 100% coverage of Doctors. b. Customer Call average as per the customer management plan of the division / therapy. c. Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.
- Prescription audit for Abbott brands and other competitors brands
- To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
- Identifying potential town and appointing distributor and customers (trade) in line with business philosophy Brand Management:
- Ensuring the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy
- To carry out activities across trade and clinics for brand visibility
- To plan and attend Retail meets, Market Blitz etc. for sales growth
