Primary Function / Primary Goals / Objectives
To drive sales and market presence in defined Hospital / Key Accounts for ADC's base business to meet plan sales
Major Responsibilities
Sales Focus
- Ensure achievement of sales objectives on monthly, quarterly and annual basis as laid down by business for BGM products primarily
- Sales projection (Primary & Secondary) for territory under coverage.
- Sales target setting for major Distributors under coverage.
- Managing desired inventory at distribution level.
- Ability to drive various commercial campaigns to enhance business both at Retail and Distributor level
Business Planning & Distribution Management
- Submission of monthly LBEs in co-ordination with Regional Account Manager and Distribution Manager
- Identify potential towns & recommend distributors in line with business strategy.
- Formulate & execute the secondary sales plan Area wise, distributor wise, Brand wise, SKU wise.
- Follow through on various decisions impacting trade management.
- Develop and ensure implementation and expansion of Distribution plan across territories
- Ensure Key Account coverage and proper servicing of ADC meters to maintain and ring-fence hospitals
- Formulate and ensure implementation of trade & consumer promotion plans
- Competition tracking & providing inputs to the RAM
Reporting
- Daily activity report in ETMS
- Territory reports on area performance
- Accurate DOH reporting and analysis
- Other relevant forms related to market data capturing
Code of conduct and compliance to stat / regulatory norms
- Adherence to Abbott code of conduct and various SOPs and OEC guidelines
- Conformation to all financial and administration systems
- Compliance to statutory and regulatory norms
