Achieving sales target for a specified territory, adherence to SOPs by dealerships, improving operational efficiencies of dealerships.
New Car Sales:
Directly responsible for achieving model-wise new car sales volume targets
Enquiry generation by planning events, implement Dealers ads and sales promotion activities using digital medium.
Monitor the inquiry generation thru various sources and drive improvements in conversion ratios which thus increases the pipeline.
Monitoring competition growth and marketing plans
Increasing company market share in the territory. Drive volumes and target achievement (segment wise and product wise) through network and sales team and hence achieve targeted Market share for each segment
Support Brand & Marketing activities in his territory / BTL /ATL Plan and execution towards the results and review mechanism by weekly PDCA
Monitoring manpower productivity & ensure hygiene factors like training, test drives happen at dealerships
Ensure periodic (Monthly & quarterly) sales projection - dealer wise / model wise for the territory using seasonality /market trends / pipelines etc.
Pipeline management and weekly target review in order to identify gaps in the process and take corrective actions with respect to the targets
Dealer Management:
Has overall responsibility of managing & monitoring dealers sales performance on various sales and sales support parameters. Like providing feedback on utilization of funds, review, guide dealership in planning and growth/infrastructure of outlet and ensuring Dealership profitability
Facilitate in planning of Dealers growth activities by conducting Sales road shows, help & plan with Dealers Sales GM-monthly sales target & review the same, monitoring of Dealers Sales incentive scheme
Responsible for recruiting & guiding dealer's staff, monitor review their work for defined levels of performance and ensure high motivational level in team
POS planning & forecasting
Timely Submission and coordination with regional finance team in settlement of dealer claims.
Work closely with dealership to improve profitability - Adherence on infringement policy within the dealers to improve dealer retention & profitability
Coordination with logistics department for timely billing and dispatches to avoid delay in deliveries.
Timely submission of claims and follow up so that the money gets credited within least possible time.
Sales Support Activities:
To handle sales support activities and monitor target achievement
Facilitating Accessories Sales, SSI, MIMF, exchange sales, auto-card and extended warranty
Monitor SSI-focus on specifics such as Vehicle delivery process, time taken and quality of response to customers
Ensuring smooth first contact, need analysis of vehicle required, quick & suitable financing options
Handling customer complaint resolution, monitoring customer satisfaction parameters i.e. CDI etc.
