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Aditya Birla Group

Territory Manager- Designer Partnerships (Bangalore)

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  • 22 days ago
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Job Description

Job Description

Job Purpose
Responsible for business delivery for Sparkle product categories from working with the influencer channel comprising of architects and interior designers




Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section
Establish strong connects with the designer fraternity by addressing industry gap areas and providing value added solutions
Maintain relationships with stakeholders at all levels within the designer fraternity and keep track of the latest developments in the industry from a product & trend pov








Key Result Areas: Writethe key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)
Key Result Areas Supporting Actions
CML and Segmentation of Firms
Indexing and Active Firms
Business Targets
Manage the CML that is shared for your territory with minimum visit frequency to be maintained as per tier of firms being handled.
Complete the profiling of the firm for key questions as deployed to the team via App. Updation of firm profiling parameters every 6 months is a must.
Ensure that X proportion of all CML profiled firms are active. Generate a business of Rs. x Cr. of which proportion of channels is maintained
Product Indexing
Product Module Briefings
Sampling-Usage-Site Count Metrics
Applicator Mapping + Sampling-Usage-Site Count Metrics
Creating a firm and site level index for specified focus product ranges (will be region specific)
Ensuring completion of company/product modules at x number of firms within the specifed time periods with the relevant stakeholders. This will follow a calendar in sync with the planned launches.
Ensuring completion of firm product experience metric (product/site sampling), first site usage metric, and number of sites completed metric, within the specific time period.
Complete mapping of the execution entities for specialised categories for entire CML. Post this mapping, to carry out the training and completion of usage metrics (sampling, first site, total sites) within the specified time period.
Engagement Programme AreasMapping and segmenting the firms and internal stakeholders as per the Engagement Program tiers
Completing the tasks as outlined for individual stakeholders/firms under the Engagement Program offerings
Service OfferingsDriving x% of sale through Sparkle PS: one wall makeover & express proposition demos to be completed for focus firms
Drive utilisation of the app service module and Sparkle plugins at x% of firms in the CML especially for Type C & D firms servicing




Skills / Experience Qualifications
Sales/Marketing/Technical background in Home/Interior/Allied categories
Proficient in MS Office
Technical know-how of architectural/interior products
Exemplary communication skills
Must possess an inclination towards understanding and working with the field of design




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Date Posted: 06/11/2024

Job ID: 99277329

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