MAIN PURPOSE OF ROLE
Summarize the main purpose of the role.
Conduct market research and feasibility studies to analyze the viability of alternative business development opportunities.
Main Responsibilities
- Collect Create a business plan to achieve targets that meet territory objectives by driving market traffic and optimizing product availability
Establish relationships with retail and wholesale customers to uncover needs, take orders, and increase the number and variety of SKUs stocked
Conduct daily sales calls to increase the number Bills cut, TLS , Brand ECO , check stock, and ensure proper merchandising at each customer
Drive top stores through close tracking of instore execution & target achievement
Ensure shops are merchandised in accordance with Abbott expectations to maximize product availability and potential sales
Demonstrate the superiority of Abbott products from the customer's perspective, emphasizing the ROI advantages of the Abbott brand
Influence customers to maintain a proper balance of stock and market credit relative to accounts receivable by telling a persuasive brand story that links to increased traffic and sales
Conduct Daily/monthly reviews of Distributor sales men to address low performance & take corrective actions
Influence distributors to carry stock and adhere to route plans that align with customer plans
Ensure adequate stock replenishment daily to meet weekly, monthly, and quarterly targets
Build quality customer database , territory information and have competitive landscape of territory/Route,
Integrates the digital customer's journey with the customer lifecycle to support demand creation & retention e.g., POS App, self-serviced app/web, learning management systems, retail communities, webinars etc.
Act in alignment with compliance and regulatory expectations
- Experience primarily in FMCG, retail
- Should have worked in the same or nearby geography being hired for
- Ability to manage distributors effectively ensuring compliance to processes and agreed deliverables.
- Uses appropriate interpersonal styles, methods of communication, data and arguments to gain agreement or acceptance of idea.
- Understands the fundamental concepts of Sales and distribution and applies it to the job
- Prioritizes business requirements Finds ways to improve and enhance productivity
Headquarters
BHUBANESWAR
DARBHANGA
BALASORE
Kharagpur
Aizawl
DELHI
GURGAON
PANIPAT
SHIMLA
Srinagar
Muzafarnagar
CHENNAI
ERODE
VIJAYAWADA
BANGALORE
HYDERABAD
MUMBAI
THANE-VASHI
VADODARA
GWALIOR
