Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, and Reduces Delinquencies and Non-Performing Loans (NPLs). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr's platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, Micro-Loans, Nano-Loans and other Unsecured Loans.
We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM.
EXPECTATIONWe are seeking a talented and versatile Content Writer to join our marketing team. The ideal candidate will create compelling, industry-specific content that resonates with our target audience.
KEY RESPONSIBILITIES
- Develop high-quality, engaging content for various platforms, including blog posts, white papers, case studies, and social media.
- Research and stay up-to-date with industry trends, emerging technologies, and best practices in collections and smart device ecosystems.
- Craft persuasive copy for marketing materials, product descriptions, and sales collateral.
- Collaborate with internal subject matter experts to ensure technical accuracy and relevance of content.
- Adapt writing style and tone to suit different target personas and communication channels.
- Create content that aligns with SEO best practices to improve organic search visibility.
- Develop and maintain a consistent brand voice across all content.
- Edit and proofread content to ensure error-free, polished final products.
- Manage multiple writing projects simultaneously, meeting deadlines and quality standards.
- Analyse content performance metrics and use insights to optimize future content strategies.
- Manage the content strategy and editorial planning.
KEY REQUIREMENTS
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- 3+ years of experience in content writing, preferably in the B2B technology, finance, or telecommunications sectors.
- Exceptional writing and editing skills with a strong command of English grammar and style.
- Ability to explain complex technical concepts in clear, accessible language.
- Familiarity with SEO best practices and content optimization techniques.
- Strong research skills and ability to quickly grasp and communicate technical subject matter.
- Excellent time management and organizational skills.
- Proficiency in using content management systems and collaborative writing tools.
PERKS AND BENEFITS
- Professional Development through Learning & Up-skilling.
- Flexible working hours
- Medical benefits
- Exciting work culture
