Cvent is looking for an Assistant Team Lead to join our Product Marketing team. This position will play a key role in driving Cvent's growth by supporting the go-to-market strategy of some our biggest products while leading the GTM strategy of some of our smaller products with big growth potential. The new hire would be responsible for the development and continuous refinement of the positioning and messaging related to his/her products, to make sure they continue to resonate with our audiences and continue to be differentiated.
This role will collaborate closely with Cvent's Product Management, Sales, and Customer Success departments in addition to various teams within the marketing organization. The ideal candidate should already have experience in product marketing in the SaaS space.
- Support existing and developing new go-to-market strategies for a number of products.
- Position and market our solutions as industry leading Event Marketing and Management products.
- Develop clear and compelling pain point based value propositions that resonate with customers and prospects.
- Gain a deep understanding of your suite of products with the ability empathize with the pain points our solutions solve for our personas.
- Work closely with Product Management on rolling out new releases and enhancements.
- Collaborate with Sales and Sales Enablement teams to arm our sales teams with the resources they need to be successful in achieving growth targets.
- Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization as it pertains to your products.
- Help in creating content for marketing-owned channels, including website, blog, sales collateral, white papers, sales presentations, and customer case studies.
- Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling.
- Continue to optimize the channels where your products show up and make data-driven decisions based on internal reports.
- Support win/loss analysis, competitive positioning, and more.
- A minimum of 3-5 years total work experience in marketing (preferably in product marketing for SaaS).
- Strong written and verbal communication skills.
- Outstanding attention to detail.
- Self-motivated to drive personal and group outcomes.
- Problem solving skills, with the ability to think on your feet.
- Ability to work in cross-functional teams and collaborate closely with colleagues across marketing and other departments.
- Ability to prioritize in a results-driven, collaborative environment.
