Overview
We at Cvent, seek a Hubspot expert to manage our various instances and optimize our lead nurturing processes. This role requires a detail-oriented individual with a strong background in marketing automation, data analysis, and campaign management. You will collaborate with cross-functional teams to enhance our marketing efforts and drive engagement with our audience.
In This Role, You Will
- Hubspot Administration:
- Manage and maintain multiple Hubspot instances, ensuring data integrity and optimal performance.
- Configure and troubleshoot Hubspot integrations through Zapier (including Salesforce, Marketo, 6sense, etc)
- Support critical data flow configuration between Marketo, Hubspot, Salesforce and our communication preference platform
- Mergers and Acquisitions:
- Fully scope the Hubspot instance of acquired companies
- Document all Hubspot-related processes for new acquisitions
- Provide insight into possible migration/integration of Hubspot instances and identify areas of opportunity
- Program Optimization and Support:
- Develop and implement lead nurturing strategies in partnership with cloud marketing to improve conversion rates and customer engagement.
- Scope, build and execute of new workflows, landing pages and campaigns
- Analyze the effectiveness of existing campaigns and make data-driven recommendations for enhancements
- Reporting & Analysis:
- Monitor and analyze key performance metrics to assess the success of automation initiatives.
- Prepare regular reports, highlighting insights and actionable recommendations.
Here's What You Need
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience with Hubspot.
- 5+ years of experience with Salesforce.
- Proven experience in lead nurturing strategies and campaign optimization.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication skills.
- Ability to work collaboratively in a fast-paced environment.
