Tag Implementation
Implement and manage tracking tags using tag
management systems (TMS) like Google Tag
Manager, Adobe Dynamic Tag Manager, or Tealium.
Ensure tags are correctly deployed and firing as
intended on websites and digital assets.
Data Collection and
Configuration
Collaborate with stakeholders to gather requirements
for data tracking and user interactions. Configure tags
to collect specific data, such as page views, events, e-
commerce transactions, and form submissions.
Quality Assurance and
Testing
Perform quality assurance testing to validate that tags
are firing correctly, data is being collected accurately,
and data is being sent to the appropriate analytics and
marketing tools. Conduct regular audits of tracking
tags to ensure accuracy and compliance with data
tracking requirements.
Tag Management System
(TMS) Administration
Administer and maintain the TMS platform, including
setting up accounts, user permissions, and access
controls. Keep the TMS organized by managing
containers, workspaces, and tag templates.
Data Governance and
Compliance
Ensure that data tracking practices adhere to data
privacy regulations (e.g., GDPR, CCPA) and best
practices for data governance and security. Implement
consent management solutions within the TMS to
manage user consent and data protection
requirements.
Mandatory Skills
Tag Management
Google Analytics
