Key Responsibilities:- Develop and implement effective admissions strategies and processes to meet enrollment targets.
- Manage the entire admissions process, from initial inquiry to final enrollment.
- Coordinate and conduct school tours, open houses, and informational sessions for prospective families.
- Review and evaluate applications, conduct interviews, and make admissions decisions in collaboration with school leadership.
- Maintain accurate and up-to-date records of all admissions activities and prospective student information.
- Marketing and Lead Generation:
- Develop and execute comprehensive marketing plans to promote the schools and attract prospective students.
- Plan and manage marketing campaigns across various channels, including digital, print, and events.
- Monitor and analyze marketing performance metrics to optimize campaigns and achieve lead generation goals.
- PRM (Parent Relationship Management):
- Develop and maintain strong relationships with parents, prospective families, and the wider community.
- Implement and manage a robust PRM system to track and nurture leads through the admissions funnel.
- Respond promptly to inquiries from prospective families and provide exceptional customer service.
- Organize and host events to engage with the school community and foster a positive school environment.
- Leadership and Collaboration:
- Lead and mentor the admissions and marketing team, fostering a collaborative and high-performance culture.
- Work closely with school principals, faculty, and staff to align admissions and marketing strategies with school goals.
- Collaborate with the communications team to ensure consistent and effective messaging.
- Prepare regular reports on admissions and marketing activities, including key performance indicators and enrollment trends.
- Conduct market research and competitor analysis to inform strategic decision-making.
- Bachelor's degree in Marketing, Business Administration, Education, or a related field. A Master's degree is preferred.
- Proven experience in school admissions, marketing, and lead generation.
- Strong understanding of the education sector and admissions processes.
- Excellent communication, interpersonal, and customer service skills.
- Proficiency in digital marketing tools and platforms.
- Ability to analyze data and metrics to drive decision-making.
- Strong leadership and team management skills.
- High level of organization and attention to detail.
Job Types: Full-time, Permanent
Supplemental pay types:
Work Location: In person
