Sr. Software Engineer - Adobe Omniture Analytics Job

YASH Technologies is a leading technology integrator specializing in helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.

At YASH, we're a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth - bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.

We are looking forward to hireAdobe Omniture Analytics Professionals in the following areas :

Qualification:

• 4+ years of experience working with Adobe Analytics for both web & mobile apps.
• Experience and proficiency with AEP and Adobe Analytics/CJA components (projects, segments, calculated metrics, VRs).
• Knowledge of data flow from mobile apps to Adobe and how web and mobile analytics work, including tags, cookies, variables, and Data Layer.
• Experience with tag management systems such as Adobe Launch, Tealium, or Google Tag Manager.
• Strong analytical and problem-solving skills.
• Proficiency in data visualization tools (e.g., Tableau, Power BI).
• Excellent communication and presentation skills.

Key Responsibilities:

• Set up and configure Adobe Analytics to track and report on key performance indicators (KPIs).
• Working with key stakeholders and Implement tagging strategies, ensure accurate data collection across websites, mobile apps, and other digital platforms.
• Work closely with web development teams to ensure proper tagging and data layer implementations.
• Analyze digital data to derive actionable insights and recommendations.
• Create and maintain dashboards, reports, and visualizations to present findings to stakeholders.
• Conduct ad hoc analysis to support various business needs.
• Collaborate with marketing, UX, and product teams to test and implement improvements.
• Develop and execute data-driven strategies to support business objectives.
• Provide training and support to clients and internal teams on Adobe Analytics tools and best practices.

At YASH, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment.We leverage career-oriented skilling models and optimize our collective intelligence aided with technology for continuous learning, unlearning, and relearning at a rapid pace and scale.

Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture