Keyword Research
: Identifying relevant keywords and search queries that potential customers use to find products or services.On-Page Optimization
: Ensuring that the website's content, meta tags, images, and internal links are optimized for targeted keywords.Technical SEO: Improving the technical aspects of the website such as site speed, mobile optimization, XML sitemaps, and structured data.
- Content Strategy: Developing and overseeing a content strategy that aligns with SEO goals, including blog posts, articles, and other forms of content.
Link Building
: Acquiring high-quality backlinks from reputable websites to improve domain authority and search engine rankings.Performance Analysis
: Using tools like Google Analytics, Search Console, and other SEO tools to track and report on key performance indicators (KPIs) and to measure the effectiveness of SEO efforts.Competitor Analysis: Monitoring and analyzing competitor SEO strategies to stay ahead in the market.
- Collaboration: Working with content creators, developers, and other marketing teams to implement SEO best practices across the website.
Essential Skills
- Analytical Skills: Ability to analyze data and interpret SEO performance metrics.
Technical Proficiency
: Understanding of HTML, CSS, JavaScript, and CMS platforms.SEO Tools Proficiency
: Experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.Content Creation: Strong writing and editing skills for creating SEO-friendly content.
- Project Management: Ability to manage multiple projects and meet deadlines.
Staying Updated
: Keeping up-to-date with the latest trends and changes in SEO and search engine algorithms.
Job Type: Full-time
Schedule: Monday to Friday
Work Location: In person
