Sr. Product Marketing Manager

As we embark on this exciting journey, we're eager to bring aboard someone exceptional in Product Marketing with a zest for innovation, along with an insatiable curiosity. You will apparently be the first Product Marketing Manager/Leader which Jupiter would have ever hired.

Product Marketing Manager would play a pivotal role in steering GTM strategy for our new product launches. You shall closely collaborate with the product owners, growth & creative team to craft the right product positioning strategy. You shall co-own the right process of research for product development along with the product manager, and be responsible for effectively tailoring the right research tactics to deliver key insights for a winning strategy.

You will partner with product, design, and business teams to deliver experiences that delight our customers and drive business results.

About the role:

As we embark on this exciting journey, we're eager to bring aboard someone exceptional in Product Marketing with a zest for innovation, along with an insatiable curiosity. You will apparently be the first Product Marketing Manager/Leader which Jupiter would have ever hired.

Product Marketing Manager would play a pivotal role in steering GTM strategy for our new product launches. You shall closely collaborate with the product owners, growth & creative team to craft the right product positioning strategy. You shall co-own the right process of research for product development along with the product manager, and be responsible for effectively tailoring the right research tactics to deliver key insights for a winning strategy.

You will partner with product, design, and business teams to deliver experiences that delight our customers and drive business results.

Key Roles and Responsibilities :

Strategy Development and Planning :

• Develop comprehensive product marketing strategies aligned with the company's overall business objectives, ensuring a strong focus on market positioning, differentiation, and revenue growth.
• Conduct thorough market research, competitor analysis, and customer insights to identify emerging trends, market opportunities, and customer needs.
• Collaborate closely with the executive team and product management to align product roadmaps with market demands and effectively position products for success.

Have customer backward approach :

• You will have a very strong Consumer backward thinking approach, think of building consumer first narratives and create creative growth hacks to increase user growth and engagement across all channels and marketing initiatives of different products of Jupiter.
• You will need to consistently work with product managers on prioritizing

Messaging and Positioning:

• Craft compelling narrative, product messaging and positioning that effectively communicates the value proposition of Jupiter products stitched under one umbrella to target customers, highlighting key differentiators and competitive advantages.
• Lead the development of a cohesive and impactful brand narrative that resonates with the target audience and aligns with the company's overall brand strategy and messaging.

Go-to-Market Strategy and Execution :

• Work closely with cross-functional teams, including product development, growth and marketing, to develop and execute successful go-to-market plans for new product launches and existing product updates.
• Collaborate with the marketing team to create and implement integrated marketing campaigns, ensuring consistent messaging across various channels and touchpoints.

Content Development and Collateral Creation :

• Oversee the development of high-quality marketing content and copies to effectively showcase the value proposition of all the products.
• Ensure that all marketing content and copies are tailored to specific target audiences and reflect the brand's messaging and positioning.

Performance Analysis and Optimization :

• Analyze key performance metrics, market feedback, and customer insights to measure the effectiveness of product marketing strategies and campaigns.
• Utilize data-driven insights to continuously optimize marketing strategies, messaging, and campaigns for maximum impact and ROI.

Team Leadership and Collaboration :

• Provide strong leadership and mentorship to your team & stakeholders outside the team, fostering a culture of creativity, collaboration, and continuous learning.
• Collaborate closely with cross-functional teams to ensure alignment across all teams and foster a cohesive and unified approach to product marketing initiatives.

Must Have Skills :

• + Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans
• Has launched and grown exceptional products in the consumer space in India with minimum 1m users
• Exceptional storytelling abilities; making complex ideas resonate.
• Exhibits analytical acumen, aligning product capabilities with market demands effortlessly.
• Is recognized for collaboration prowess and growth-driven initiatives.
• A fervent desire to influence the personal finance landscape.

Candidate Persona :

• Go getter
• Bias for action : find your way & move forward.
• Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing

Why you should work with us

We are customer centric and are committed to building a better banking experience. We're a positive, transparent and inclusive community that is result driven and motivated by brilliance. Working with us is not just fun, it's agile, fast paced and collaborative. We've been backed by leading investors like Tiger Global, QED, Matrix , Sequoia and are growing rapidly in the fin tech space - weve built a strong community of over 2 million users and are expanding!

If that's not enough, there's always more!

Need a breather Game with Jovians on the foosball table, obviously there's a scoreboard !

Our wholesome health care plans take care of you - whenever, wherever.

Embrace growth! You'll find people from all walks of life at Jupiter, budding freshers, seasoned veterans - you name it.

We take unwinding as seriously as we do hustling - game nights are just our way of downtimes

Collaboration is key for us - your value isnt limited to your responsibilities! Feel free to lurk in other departments and share your thoughts!

Weekly knowledge sharing: Learning doesnt stop at Jupiter - grab your cup of chai and engage in knowledge sharing from the best in the business, every Wednesday!

And there's always more:

Want to know more about us Hop onto the links below:

Our values : https://jupiter.money/who-we-are-and-what-we-aspire-to-be/

Our Team : https://jupiter.money/team/

Our funding : https://www.livemint.com/companies/start-ups/neobank-jupiter-raises-86-mn-from-tiger-global-others-at-711-mn-valuation-11640841113400.html https://inc42.com/buzz/neobank-jupiter-raises-inr-100-cr-venture-debt-funding/

Sounds like youd fit right in Apply to our job using the link below!