Sr.Product Marketing Manager

About The Company:

- ARA's client delivers data protection and management for the cloud era.

- Their Cloud Platform is built on AWS and offered as-a-Service, delivering globally accessible, infinitely scalable and completely autonomous enterprise data resiliency.

- Customers drive down costs by up to 50 percent by freeing themselves from the burden of unnecessary hardware, capacity planning, and software management.

The Role:

- As a Product Marketing Manager you will collaborate with the rest of our world-class marketing team to develop innovative programs and campaigns that drive demand.

- You must be able to understand sophisticated technologies and translate these into compelling stories and concrete benefits that resonate with IT, security and business buyers.

- This role connects product strategy to the GTM engine needed to drive success in sales and marketing.

Key Responsibilities:

- Product messaging and positioning: Develop differentiated content aligned to market trends, customer needs, competitive landscape and product capabilities.

- Product launches and announcements: Working cross-functionally with product management, marketing and sales to build: launch plan, messaging, and a bill of material and executing on it from end to end: content development to field enablement.

- Developing and/or reviewing assets including, but not limited to datasheets, solution briefs, web pages, slides, white papers, videos, blogs, analyst and presentations and more.

- Understanding customer challenges, business drivers, Its solutions and customer benefits in delivering impactful marketing outcomes.

- Support demand generation activities like webinars and content across the marketing funnel to drive pipeline for our security business, including our cyber, data security and governance offerings.

Skills Required:

- Strong understanding and experience in messaging and positioning SaaS value prop to IT and Security buyer personas

- Strong aptitude for distilling complex technical differentiators into simple, sticky stories

- Self-starter and a problem solver who works well within a team (both local and distributed)

- Positive attitude, works hard and are constantly looking to improve and learn

- You have strong project management skills and ability to structure and prioritize

Qualifications & Experience:

- You have a BA or BS degree; MBA a plus

- 7+ years experience in a B2B product marketing role with SaaS focus.