Experience: 5.00 + years
Salary: INR 600000-750000 / year (based on experience)
Expected Notice Period: 30 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
Amazon Ads, LinkedIn Ads, A/B testing, Google Ads, Power BI, cpc, CTR, Excel, Meta Ads, Performance Marketing, Pivot Tables, VLOOKUP
Uplers is Looking for:
Roles & Responsibilities:
- Campaign Management & Optimization:
- Plan, launch, and optimize Meta Ads campaigns across multiple objectives (brand awareness, lead generation, and conversions).
- Monitor performance metrics like CTR, CPC, CPM, ROAS, and engagement rates and ensure continuous improvements.
- Optimize bids, budgets, and ad creatives to ensure campaigns meet KPIs
2
. Excel Based Data Analysis & Reporting:
- Analyse large datasets from multiple ad platforms (Meta Ads, Google Ads, etc.) using advanced Excel functions.
- Create and maintain Pivot Tables, dashboards, and dynamic reports to monitor key campaign metrics.
- Apply Power Query for data cleaning and transformation. Use IF, VLOOKUP, INDEXMATCH, SUMIFS, COUNTIFS for deep analysis of campaign performance.
- Budget Tracking & Reconciliation:
- Manage daily, weekly, and monthly budget tracking to ensure alignment with targets.
- Identify discrepancies across platforms and reconcile budgets using Excel tools like SUMIFS and conditional formatting.
4
.Data Driven Decision Making & Forecasting:
- Use WhatIf Analysis, Goal Seek, and FORECAST functions to predict campaign performance and align strategies with business goals.
- Provide insights on the effectiveness of campaigns, recommend adjustments, and forecast future outcomes based on historical data trends.
5
.Ad Platform Insights and Strategy:
- Stay updated with the latest Meta Ads features, policies, and trends to leverage new opportunities.
- Develop and execute A/B tests to identify high performing creatives and strategies.
6
.Collaboration and Stakeholder Communication:
- Work closely with cross functional teams to ensure consistent messaging and alignment with business objectives.
- Provide detailed reports and insights to stakeholders, explaining performance trends, optimizations, and ROI.
Required Skills & Qualifications
- 2-3 years of hands-on experience managing Meta Ads campaigns (Facebook, Instagram).
- Proficiency in advanced Excel, including:
- Pivot Tables, INDEXMATCH, VLOOKUP, SUMIFS, COUNTIFS, IFERROR.
- Power Query for data cleaning and transformation.
- Experience with WhatIf Analysis, Goal Seek, and trend forecasting tools.
- Strong understanding of key advertising metrics (CPC, CTR, CPM, ROAS).
- Ability to manage budgets and reconcile ad spends across multiple platforms.
- Experience with macro/VBA scripting for task automation (preferred but not mandatory).
- Excellent analytical and problem solving skills with the ability to work with large datasets.
- Strong communication skills to effectively present insights and manage stakeholder expectations.
- Ability to multitask and prioritize in a fast paced environment.
Preferred Qualifications
- Familiarity with other platforms such as Google Ads, Amazon Ads, or LinkedIn Ads.
- Experience in Power BI or Google Sheets integration for reporting.
- Understanding of A/B testing frameworks for campaign optimization.
How to apply for this opportunity
- Register or login on our portal & fill out the application form.
- Clear the given Video Screening (30 min) and Click on Apply to get shortlisted
- Once it's all done, your profile will be shared with the client for the Interview round.
- When selected, just meet the client and get your exciting career started!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
