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Hersheys

Sr Officer Sales

Hersheys
Early Applicant
  • Posted 6 months ago
  • Be among the first 10 applicants
3-5 Years
Noida, India

FMCG

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Job Description

  • Market Execution
  • Understands and can drive secondary sales
  • Handle beat efficiently.
  • Able to coach TSIs
  • Design handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising.
  • Drive range selling
  • Business development
  • Understands DPL (Dealers per lakh)
  • Understands sales WOW sales practices to maintain market discipline achieve constant sales growth in territory
  • Able to map restructure town/territory accordingly to business requirements.
  • Taps local events opportunities for incremental business.
  • Engage with KEY retailers
  • Channel Partner Management
  • Ensures proper communication of norms monthly sales objectives to the channel partner
  • Ensures channel partner adequacy evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts decreasing man day loss
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
  • Influence engage channel partner to align him to business objectives.
  • Manage contingencies like TSI attrition, transport availability etc.
  • Selling Negotiation
  • Interact with channel partners retailers to inform about available SKUs, schemes price points
  • Negotiates modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners retailers on his own.
  • Planning and Execution
  • Identify growth drivers for business.
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales distribution, local activities schemes.
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.
  • Able to take measures initiatives to accommodate misses, changes in market environment to achieve target.
  • Communication skills
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions meetings, paraphrase them and respond back
  • Able to handle objections negotiations and drive new ideas measures to implementation. Able to train his subordinates effectively.
  • Achievement Orientation
  • Consistency in target achievement. High on energy level enthusiasm towards profession company
  • Diligent tracking of teams targets reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures implements them to achieve challenging targets
Technical/Soft skills
  • Has Knowledge of DMS, MS-office formats. Able to update reports as per WOW
  • Understands uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).
Experience :
  • 3+ years of sales experience in General trade, in Noida HQ Greater Noida.
  • Candidates must have front line sales experience for at least 3 yrs.
  • Experience in Chocolates or food industry only.
Education :
  • Full time Graduate from any college/university

More Info

Industry:FMCG

Function:FMCG

Job Type:Permanent Job

Skills Required

merchandising
communication
Problem Solving
Sales
Excel

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Date Posted: 21/07/2024

Job ID: 85861737

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