Sr. Marketing Manager

Responsibilities

- Develop and implement comprehensive marketing strategies and plans aligned with business objectives

- Manage the marketing budget and ensure effective allocation of resources across campaigns and initiatives

- Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals

- Oversee the creation and execution of marketing campaigns across various channels, including digital (website, social media, email, etc.), print, and events

- Analyze campaign performance data and provide insights to optimize marketing efforts and improve return on investment (ROI)

- Stay up-to-date with industry trends, consumer behavior, and emerging marketing technologies and techniques

- Manage and mentor the marketing team, providing guidance, coaching, and professional development opportunities

- Develop and maintain relationships with external partners, agencies, and vendors as needed

Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field

- Minimum of 10 years of experience in marketing, with a proven track record of successful campaign execution and results

- Strong analytical and data-driven decision-making skills

- Excellent written and verbal communication skills

- Proficiency in marketing automation tools, analytics platforms, and project management software

- Ability to manage multiple projects and priorities in a fast-paced environment

- Leadership skills and experience in team management

- Creative and strategic thinking abilities