General Information
Req #
WD00071051
Career area:
Marketing
Country/Region:
India
State:
Karnataka
City:
BANGALORE
Date:
Monday, September 2, 2024
Working time:
Full-time
Additional Locations:
- India - Karntaka - Bangalore
India - Karntaka - BANGALORE
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of New IT technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
Position: Sr Marketing Manager Lenovo ISG for India Region, Bangalore
Job Scope:
Leadership & Strategy:
As the India ISG Marketing Leader, you will report directly to the Asia Pacific ISG Marketing Leader. You will be responsible for transforming marketing operations into a profit center with clearly defined KPIs for the India region.
Develop and execute the ISG marketing plan to drive awareness, demand generation, and channel enablement, positioning Lenovo as the most strategic enterprise solution partner.
Lead annual and quarterly marketing planning, ensuring alignment with business strategic priorities, and setting clear goals, roadmaps, and milestones.
Campaign Management & Execution:
Drive integrated marketing communications with a strong emphasis on Lenovo ISG-led events, third-party alliances, and comprehensive 360-degree digital campaigns.
Collaborate closely with alliance partners on co-marketing initiatives and GTM (Go-To-Market) development.
Develop and implement segment-based campaigns to promote the ISG's ThinkSystem, ThinkAgile, and ThinkEdge solutions through ISG solution campaigns focused on Cloud AI, Edge AI, Data Center AI, and Data Management.
Design and orchestrate high-impact B2B events targeting CIOs and IT decision-makers to enhance engagement and strengthen Lenovo's position as a strategic partner in the enterprise space.
Design and execute C-level executive programs to capture the mindshare of key decision-makers within target key accounts.
Database & Relationship Management:
Establish and maintain a robust database to support C-level campaigns and account relationship-building initiatives.
Oversee the end-to-end lead management process, leveraging regional tools and infrastructure to ensure effective lead tracking and nurturing.Team Leadership:
Lead and manage the day-to-day operations of the India ISG marketing team, providing clear strategic direction and fostering a high-performance culture.
Ensure consistent, focused messaging and GTM readiness across products, channels, events, digital platforms, social media, and PR/Media.
Collaboration & Reporting:
Maintain a systematic cadence for updates and discussions with AP ISG Marketing, India Business Leaders, WW ISG Marketing, and AP Segment Leaders.
Manage marketing automation (Marketo and Dynamics) for database management, lead tracking, and campaign effectiveness measurement.Operational Efficiency:
Implement integrated and centralized processes across all regions, ensuring alignment with global best practices.
Oversee marketing investment management, including vendor payouts, proof of execution submissions, and ensuring 100% brand compliance of all creatives.
Candidate Profile Requirements:
Experience & Expertise:
A strong track record of driving and delivering world-class demand generation programs in B2B Technology Marketing.
Bachelor's degree, preferably in marketing, with 10-15 years of experience in Enterprise/B2B Technology marketing, with deep knowledge of Cloud, SDI, HCI, Server, and Storage marketing.
Proven regional experience in APAC marketing, with a well-established network among key technology players.
Hands-on experience managing Marketing Automation & CRM systems, particularly Marketo and Dynamics, is essential.
Skills & Attributes:
Strong analytical and logical thinking skills, combined with excellent communication and presentation abilities.
Highly detail-oriented, with a strong grasp of figures and a cautious approach to data management.
A fast learner who excels in a high-paced environment, with the ability to multitask and manage multiple priorities.
Demonstrated ability to work independently, as well as collaboratively in a team setting.
Proficiency in English, both written and oral, is required.
Additional Locations:- India - Karntaka - Bangalore
India - Karntaka - BANGALORE
India - Karntaka- India - Karntaka - Bangalore ,
India - Karntaka - BANGALORE
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