Development messaging of communication plans across the platforms of offline, digital, web social media.
Actively lead, build and manage Corporate Communications
Planning, Strategizing Positioning of the 360-degree marketing campaigns (ATL/BTL) across different media verticals with concerned product departments, creative/digital/media agencies production houses.
ATL Campaigns: Planning, Strategizing and Positioning of the product/service led and brand led campaigns across different traditional ATL media verticals and online media.
BTL Communication: Creation of different POS/POP marketing material in sync with the mainline campaigns.
Brand Communication: Prepare Brand Articles, Feature Stories, for different publications). Get the layouts designed for the advertorials editorials.
Retail Branding: Maintaining the hi-end visibility of the brand in the market through different branding activities, promotional activities, retail display activities etc.
Digital Marketing: Marcom role for digital activities campaigns agency and also disseminating the technical information details taken from the concerned product/brand teams. Planning of regular content banks across the platforms and sharing it with all the product teams on a daily basis.
Corporate Communication
Website Management: Maintenance of the existing website which includes changing of the Creatives as per the on-going campaign/activity/requirement, addition of the new launches, etc.
Internal Communication: Plan, prepare designing of the internal commun
