Develop and implement promotional campaigns to drive product/service adoption and achieve sales targets.
Collaborate with internal stakeholders (e.g., marketing, sales, regulatory affairs) to ensure promotional activities are aligned with business goals and comply with industry regulations.
Analyze market trends, competitor activities, and customer insights to identify opportunities for strategic promotions.
Manage advertising, PR, and digital marketing efforts to effectively reach target audiences.
Oversee the creation of promotional materials, including brochures, websites, social media content, and advertisements.
Monitor and evaluate the effectiveness of promotional campaigns through data analysis and metrics tracking.
Provide guidance and leadership to a team of marketing professionals to ensure successful execution of promotional initiatives.
Preferred Skills
Strong understanding of healthcare industry regulations and compliance standards (e.g., FDA guidelines, HIPAA).
Proven track record of developing and executing successful promotional campaigns in the healthcare sector.
Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
Strong analytical and problem-solving abilities, with proficiency in data analysis tools and techniques.
Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.
Leadership qualities, including the ability to motivate and inspire team members to achieve their goals.
