Sr Manager - Growth Marketing

We are seeking a dynamic and strategic Head of Growth Marketing to lead our marketing team and drive the development and execution of comprehensive growth strategies. The primary requirement is to have a proven track record in scaling client acquisition, optimizing conversion funnels, and contributing to the overall growth of the business.

The essential deliverables for a Growth Marketing Specialist are to:

Experience with multiple digital marketing channels, including paid acquisition (SEM, display, social), email marketing, content marketing, etc.

Develop and execute comprehensive growth marketing strategies to achieve business objectives, with a focus on customer acquisition, retention, and revenue growth.

Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including but not limited to social media, email, content marketing, LinkedIn Automation, and paid advertising.

Collaborate with cross-functional teams to align marketing strategies with product and sales teams to ensure alignment and integration of marketing efforts with overall business goals.

Leverage analytics tools to track and analyze key performance metrics, providing actionable insights and recommendations for ongoing optimization.

Implement A/B testing and other experimentation methodologies to refine marketing strategies.

Utilize data-driven insights to optimize campaign performance, increase conversion rates, and lower client acquisition costs.

Identify and implement effective customer acquisition strategies, leveraging both organic and paid channels.

Continuously analyze and optimize conversion funnels to enhance user experience, increase client engagement, and drive higher conversion rates.

Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge in user acquisition.