Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs shoes feature Croslite material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs fans Get Crocs Inside every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
Introduction on the role:
The Senior Manager Digital Marketing is responsible for developing and coordinating Croc's retail media capabilities, and reports to the head of the digital business for India. You will help to ensure Crocs drives incremental and transparent sales growth with its media channels (affiliate, search, shopping and paid social).
You are your team will collaborate with the commercial digital, global and regional digital, brand marketing and merchandising team to drive localized consumer moments, regional collaborations, new product introductions and promotional stories.
What will you do
The retail media commerce channels and tactics covered in this role include, but are not limited to:
- Paid Media Search & Shopping
- Paid Social
- Onsite Sponsored Products
- Onsite Paid Branded Placements
- Organic/Content Strategy
- Data/Analytics
- Define go-to market strategies for Croc's retail media investments by liaising with senior stakeholders, to determine key strategic priorities.
- Ecommerce acceleration, plan, execute campaigns to capitalize on the growth opportunities. (from acquisition to brand awareness)
- Oversee the look and feel of all joint campaigns for the Crocs ensuring alignment to campaign toolkits
- Work with the wider Performance team in EMEA to support the introduction and development of ecommerce capabilities and services. This includes providing strategic direction, sharing of knowledge, tools and best practice across the group.
- Lead team to deliver the evaluation process for each campaign to generate insight that shapes future activity and ROI efficiencies
- Partner with the Go-to-Market team on all calendar and customer led initiatives to create compelling activity propositions for customer group and their shoppers
- Research and maintain up-to-date knowledge on commerce and onsite media opportunities
- Champion the strategy & activation vision, working with the account team to ensure campaign delivery is in-line our requirements
- Manage all marketing agency relationships that support the Indian digital business cross-channel
- eTail/Marketplace Marketing: In addition to performance marketing management for the Owned.Com business for India, your team will oversee and optimize retail media spending across various platforms, including Amazon, Myntra, and other key retail channels. You will play a crucial role in driving brand visibility, traffic, and sales through strategic media campaigns and effective management of agency partnerships.
- Team development: Management and development of a 2+ person team
Who are you
- 8+ Years relevant experience in digital performance marketing
- Candidates ideally have strong direct to consumer experience
- 3+ Years of team managing experience
- Excellent commercial point of view
- Very organized
- Strong verbal communication skills
- Ability to work under pressure, with quick turn-around times
- Ability to effectively interact with all types and levels of individuals, both internally and externally
- You will be a self-starter, comfortable in a high ambiguity environment, with a rolling up sleeves attitude. A successful candidate Is tenacious and has a sense of urgency around getting it done.
- Effectively & proactively project manage the launch of a new brand from ideation to launch & drive continuous product improvement with a consumer at heart mindset. Stay closely connected to the details of projects.
- Analytical skills. Can evaluate facts, data and information effectively. Ability to report on performance metrics & formulate strategic implications based on data.
- Work well in an environment of innovation and customer centricity, institutionalizing agile innovation practices and a customer insight to action culture
- Composure. Handles unexpected events calmly. Helps co-workers thrive in stressful situations.
- Motivational: inspires and engages by role modelling
- Accountable: takes ownership for successes and failures- translates into learnings
- Dynamic and adaptable: can quickly and effectively assimilate and drive change
- Travel Requirements: 0-3 trips annually
What do we offer
- A job within a unique environment with a startup dynamic under the umbrella of a fast growing and solid global brand;
- A fair salary and a bonus opportunity;
- Fun workplace, innovating working environment;
- P aid holidays;
- D iscount on the most comfortable shoes in the world;
- Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;
- And so much more!
Sounds pretty amazing right Well, what are you waiting for!
We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
