Sr.Manager - Digital Marketing | Foods MNC

• Opportunity to be a part of a Global food products MNC
• Opportunity to lead the digital function for the firm

STRATEGY DEFINITION: This would include social media strategies, content strategies,

and performance marketing through leveraging tools and advancements via new tools

and capabilities.

. Partners with the Brand Teams to establish campaign objectives, develop

campaigns and define KPIs and reporting cadence to track performance

and integrate results into global dashboard

. Works with marketers to integrate functionality and data into CRM and

develops data-driven lead scoring methodology and rationale for dynamic

content creation.CONTENT DEVELOPMENT

. Guides efficient procedures for content creation, video content, asset

management, social listening and crisis management in collaboration with Digital

teams, our agencies, and our technical partners like Bynder.

. Accountable for content creation, curation, storage and governance in alignment

with Brand Teams and local digital team. Content should follow global brand

guidelines whist being relevant to the Indian customersPERFORMANCE MARKETING:

. Ensures performance marketing and social media platforms effectively deliver

brand story and experience

. Builds reputable links increase online brand awareness.

LEADERSHIP

. Directs the efforts of assigned associate teams, digital marketing leads in each

market and our external partners. Responsible for ensuring their expertise in

subject matter area.

. Leads team to execute digital marketing plan in alignment with local sales and

marketing and global teams.

. Ensure execution of plans and achievement of results by:

(a) getting the right people on the team

(b) aligning and preparing them to perform at a higher level and

(c) providing daily leadership to create positive experiences to shape beliefs and

actions consistent with our desired culture.