Sr. Graphic Designer

Job Purpose:

Responsible for crafting captivating visual representations across various platforms to effectively communicate the brand's essence and evoke desired responses from the target audience.

Role and Responsibilities:

1. Brand Understanding & Alignment:

- Decode the brief as shared by supervisors, identifying brand requirements and identity, target audience etc

- Maintain a deep understanding of the brand's voice, tone, and messaging guidelines, ensuring all art work aligns with the brand's identity and values

2. Design Creation: Develop static + dynamic creative design layouts for marketing materials, including but not limited to social media posts, email campaigns, etc.

3. Research:

- Stay up-to-date on industry trends and best practices to create innovative art work to ensure that designs are relevant and effective in capturing the target audience's attention

- Conduct research to understand the target audience demographics, preferences, and behavior to tailor messaging effectively.

- Monitor and analyze the performance of designing efforts, leveraging data and insights to inform future designs

4. Time Management: Following of internal TATs, tasks prioritization, and timely delivery of work.

5. Operations: Adherence to documented SOPs.

Skill Set:

1. 1-2.5 years of industry experience preferred

2. Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools. Experience in After Effects & Premier Pro is preferred

3. Demonstrate a solid understanding of social media platforms, with knowledge of multiple verticals within the digital realm