Position: Senior PR Executive
Location: Gurgaon
Reports To: Senior PR Manager
Job Summary:
We are looking for a skilled and proactive Senior PR Executive to join our team. This role involves developing and implementing PR strategies to enhance brand visibility, manage media relationships, and ensure a positive public image. The ideal candidate is a strategic thinker with strong media connections, excellent communication skills, and a deep understanding of the brand's goals.
Key Responsibilities:
PR Strategy Development:
- Create and execute PR plans that align with brand objectives and boost brand awareness.
- Identify and develop stories and angles to promote brand messaging across key channels.
Media Relations:
- Build and maintain relationships with journalists, editors, and influencers.
- Draft press releases, pitches, and media kits, ensuring accuracy and engaging storytelling.
- Act as the primary point of contact for media inquiries and interviews.
Campaign Management:
- Collaborate with cross-functional teams on integrated campaigns to ensure cohesive communication strategies.
- Coordinate with digital marketing, brand, and creative teams to amplify PR efforts.
Event Coordination:
- Plan, manage, and execute PR events, product launches, and press briefings.
- Handle all logistics and media arrangements to ensure successful events.
Crisis Management:
- Assist in developing crisis communication plans and manage any negative media attention.
- Monitor public sentiment and proactively address any potential issues.
Analysis & Reporting:
- Track and analyze PR campaign results, media coverage, and social media sentiment.
- Provide regular reports to leadership, highlighting key metrics and areas for improvement.
Qualifications:
- Bachelor's degree in PR, Communications, Journalism, or a related field.
- 2+ years of experience in PR or communications, preferably in Agency.
- Proven media relationships and experience in managing media contacts.
- Exceptional verbal and written communication skills.
- Strong organizational skills and ability to manage multiple projects.
Preferred Skills:
- Experience with PR software and media monitoring tools.
- Background in BFSI industry would be an add-on.
- Ability to adapt quickly in a dynamic, fast-paced environment.
