Sr. Executive - Paid Media

Designation: Sr Executive - Paid Media

Experience: 2 - 3 years

Job Location: Pune (On-site)

About Amura:

Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India.

The company's ethos is built upon the philosophy of Marketing Engineered, an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.

Role in the Organization:

Amura is looking for a Digital Marketing specialist with at least 2+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin, Shopping Ads, Amazon Ads, etc.).

Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.

Responsibilities:

• Manage the day-to-day campaign activities including the campaign setups, performance review, daily optimization, reporting & analysis
• 100% ownership of day-to-day campaign execution & reporting in a timely manner
• Must have a thorough understanding of GTM & GA4 implementation & troubleshooting
• Collaborate with client servicing teams in formulating monthly reports & client meetings on a monthly basis.
• Identify and execute optimization recommendations to increase campaign ROI ensuring week-on-week target achievement
• Assist with campaign technical implementation and support troubleshooting.
• Create campaign reports for clients

Skills Required:

• Paid Media Analyst with relevant experience of at least 2 years (Google & FB)
• Marketplace Experience will be an added advantage
• Skills in managing and manipulating data in Excel/Sheets.
• Knowledge of overall digital marketing and ecosystem
• Ability to ensure ownership & take responsibility
• Ability to understand the target audience and plan campaigns accordingly
• Exposure to client communication
• Able to drive inferences based on data