Manage outbound email communications to drive web traffic, boost engagement and drive registrations. This would primarily include email asset creation and campaign set up using the right filter conditions in Eloqua.
Work in partnership with product management, operations and other stakeholders to ensure the appropriate audiences are reached effectively at the optimal times with the ideal message.
Include audience segmentation recommendations into our email-marketing strategies to increase both our registered user base and recurring review contribution performance
Identify and conduct A/B tests to build email best practices.
Identifies opportunities for business process improvement, recommends, and implements change.
Understand and utilize email best practice while ensuring compliance with various regulatory (i.e. GDPR, CASL, PIPL) and opt-out policies
Bachelor s degree in business, marketing, or a related field
2+ years of experience using Eloqua for B2B marketing automation, e.g., campaign design & management, personalization, lead management, metrics analysis, etc.
Experience building and managing an email marketing program.
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Google Analytics, HTML/CSS, A/B Testing, and other CMS.
Project management experience & capability to give independent opinions based on facts
Strong Microsoft Office expertise - Advanced Excel, PowerPoint
Excellent verbal and written communication skills and a willingness to speak up regarding change and new ideas
High attention to detail, good problem-solving skills, strong multi-tasking skills for working on concurrent projects/effort
