Sr. Digital Marketing Executive

Key Responsibilities:

• Search Engine Optimization (SEO):

Develop and implement effective SEO strategies to improve organic search rankings.

• Conduct keyword research and analysis to identify new opportunities.

Optimize on-page elements including meta tags, headers, URLs, and content.

• Monitor and analyze site performance using tools like Google Analytics, Search Console, and SEO software.

Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.

• Collaborate with content creators to ensure SEO best practices are implemented in content creation.

• Lead Generation:

Design and execute lead generation strategies to attract and convert potential customers.

• Develop and manage email marketing campaigns to nurture leads and drive conversions.

Utilize CRM systems to track and manage leads through the sales funnel.

• Analyze and optimize lead generation campaigns to improve performance and ROI.

• Content Marketing:

Create, curate, and manage high-quality content across various digital platforms.

• Develop content calendars and strategies that align with SEO goals.

Collaborate with designers and writers to produce engaging content, including blogs, whitepapers, videos, and infographics.

• Promote content through various channels, including social media, email, and paid advertising.

• Social Media Management:

Manage and grow the company's social media presence across platforms such as Facebook, LinkedIn, Twitter, and Instagram.

• Develop social media campaigns that align with broader marketing goals.

Engage with the online community to build brand awareness and loyalty.

• Paid Advertising:

Plan and manage PPC campaigns, including Google Ads and social media ads.

• Monitor and analyze ad performance, adjusting strategies to optimize ROI.

Collaborate with the marketing team to ensure consistent messaging across paid and organic channels.

• Reporting & Analytics:

Track and report on key performance indicators (KPIs) such as website traffic, conversion rates, and lead quality.

• Provide regular reports to management with insights and recommendations for improvement.

* Use data to make informed decisions and adjustments to marketing strategies.

Job Type: Full-time

Work Location: In person