Position: Digital Marketing Specialist
Overview:
The Digital Marketing Specialist will be responsible for developing, executing, and optimizing digital marketing strategies to increase brand visibility, drive customer acquisition, and boost revenue. This role involves leading a team, working closely with various departments, and staying up-to-date on industry trends to ensure the company's digital presence aligns with its broader business objectives.
Key Responsibilities:
- Create and execute comprehensive digital marketing strategies aligned with company goals.
- Manage and optimize paid advertising campaigns on platforms like Google Ads and social media (LinkedIn, Instagram).
- Conduct market research and competitive analysis to uncover trends and growth opportunities.
- Lead email and WhatsApp marketing campaigns to engage target audiences.
- Track and analyze digital marketing performance using analytics tools, with a focus on Google Analytics.
- Collaborate with cross-functional teams such as sales and product development to ensure cohesive marketing efforts.
- Stay updated on emerging trends and technologies in digital marketing to maintain a competitive edge.
Qualifications and Requirements:
- Bachelor's degree in Marketing or a related field.
- Minimum of 2 years of experience in digital marketing or a related role.
- Proficiency in Google Ads and Google Analytics.
- Strong organizational and project management skills.
- Highly analytical with the ability to interpret and act on data insights.
- Excellent time management and multitasking skills.
- Passionate about digital marketing and staying ahead in the industry.
Job Types: Full-time, Permanent
Experience:
- total work: 1 year (Preferred)
Work Location: In person
