Company Description:
Mad Men Marketing India is a dynamic team of young and enthusiastic marketeers who specialize in Brand Marketing, Advertising, and Consulting. Located in Saket, the company is passionate about delivering creative and innovative marketing solutions to clients.
Job Summary:
We are seeking a talented and experienced Senior Copywriter to join our team. The ideal candidate will be a creative wordsmith with a passion for storytelling and a keen eye for detail. As a Senior Copywriter, you will be responsible for crafting compelling and persuasive content across various platforms, including but not limited to, digital, print, social media, and advertising campaigns. You will collaborate closely with our marketing, design, and sales teams to develop innovative and effective communication strategies that resonate with our target audience.
Responsibilities:
- Develop engaging and impactful copy for marketing materials, including website content, blog posts, social media posts, email campaigns, product descriptions, advertisements, and more.
- Collaborate with cross-functional teams to brainstorm ideas, conceptualize campaigns, and develop creative solutions that meet project objectives and deadlines.
- Conduct thorough research to understand target audience demographics, market trends, and competitor strategies, and integrate findings into content development.
- Edit and proofread copy to ensure accuracy, clarity, consistency, and adherence to brand voice and style guidelines.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve content quality and effectiveness.
- Provide mentorship and guidance to junior copywriters, and contribute to their professional development and growth.
Qualifications:
- Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
- years of proven experience as a copywriter, preferably in [industry/niche].
- Exceptional writing, editing, and proofreading skills, with a strong portfolio demonstrating creativity, versatility, and proficiency across various formats and channels.
- Proficiency in SEO principles, keyword research, and content optimization techniques.
- Solid understanding of branding, marketing principles, and consumer behavior.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Excellent communication, collaboration, and interpersonal skills.
- Proficiency in Microsoft Office Suite and familiarity with content management systems (CMS) and project management tools.
Preferred Qualifications:
- Experience working in an agency or in-house creative team.
- Knowledge of graphic design principles and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
