Sr Associate- Email Marketing Specialist ( SFMC)

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

We are looking for a Salesforce Marketing Cloud Email Senior Associate to join the Marketing Operations team within our Marketing department. The Salesforce Marketing Cloud Email Senior Associate is responsible for email build and design, subscriber and data management, email delivery, and related analytics. They are also responsible for governing the Nurture feeder and suppression logic within our SFMC platform. The ideal candidate has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, segmenting data, and running reports that capture email deliverability data. They know email best practices and have the skills to coordinate with stakeholders to implement and deploy their email campaigns while leveraging the application for segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Senior Associate is also able to troubleshoot and solve basic Marketing Cloud email specific issues. This person will work closely with the athenaIT team to ensure up-to-date processes and tools to support email channel are best utilized. This person will also work closely with Marketing to develop their campaigns to improve engagement and drive outcomes. They will be an active participant in stakeholder discussions and lead knowledge-share and educational sessions to a diverse set of Marketers

.
Responsibiliti

es
Email Channel Execut

ion
Design, build, and execute daily email campaigns for transactional and promotional messages targeting prospects and/or custo

mers Understand and implement athenahealth's brand guidel

ines Bring experienced perspective and advise Marketers on email design and deploy

ment Create and maintain email templates, content blocks, journey templates, and sender classifications and prof

iles Collaborate with the Email Experience team to align program goals with current email platform technology and capabili

ties Support email campaign strategy and execution, working with athenaIT in the development of automated email nurture campa

igns Governance of our Nurture and suppression logic in

SFMC Proactive monitoring of our outbound email activations and evergreen campaigns to ensure everything is functioning as expected. Subsequently flagging any issues identified to our athenaIT team via Jira s

tory Manage and maintain related process documents, updating on a quarterly basis at min

imum
Education & Experience Requ

ired:
Bachelor's degree in marketing, business, mathematics, computer science or related

field Salesforce Marketing Cloud Email Specialist certification strongly pre

ferred 4+ years hands-on professional experience in email deploymen

t role Knowledge of US CAN-SPAM regul

ations Proficient in Marketing Cloud Server-Side Scripting Language AMP

script Proficient in email development and design usin

g HTML Proficient in

Excel Basic understanding of Salesfor

ce CRM Basic understanding o

f Jira Microsoft SQL Server or Snowflake experience

a plus Strong and effective written, verbal and presentation skills with the ability to collaborate with team members and business stakeholders at all levels of the organi

zation Experience with a Customer Data Platform (CDP) a plus - particularly Ac