Sr.Associate Campaign Manager

Education: B.E. Computer Science/IT degree (or any other engineering discipline) /Bachelor's Degree in Marketing

Experience: 3+ years

Work Timings: 2pm to 11pm (IST)

Position Requirement:

3+ years experience in Marketing, Web production, Web programming and/or publishing

Demonstrated track record of managing integrated programs, including marketing/traffic, campaign setup, reporting and analytics

Working knowledge of digital marketing platforms (email, ad serving platforms, social), including platform capabilities and implementation

Knowledge of HTML/XHTML, and CSS

Ability to prioritize and deliver on multiple projects simultaneously in a fast-paced environment

Ability to work effectively as part of a team in a fast paced, deadline driven environment

Problem solving and analytical skills to proactively investigate and troubleshoot issues

Role & Responsibilities:

Campaign Build

Configure journey-based digital marketing campaigns by using proprietary marketing platform

Creation & communication of metadata values used for tracking & reporting of marketing campaigns

Set up promotional materials using HTML/XHTML; review a range of digital promotional assets and prep for QA sign off pre/post launch

Oversee implementation and launch of all ad served assets

Campaign Marketing & Delivery

Manage traffic delivery, monitor engagement rates and program metrics for assigned program portfolio & optimize to reach goal

Communicate with Client Services, Sales and other internal stakeholders regarding program performance

Troubleshoot/Triage when a program is over/under performing