Role
We are looking for a Specialist, Media Strategy. You will work internally with other organization members to develop media strategies and strategic approaches to help brands meet their goals.
As part of the role, you will work with a vertical team who focuses on complementary functional areas, including account strategy, mid-funnel strategy, creative strategy, campaign strategy, market strategy and supply strategy. You will be working cohesively with your vertical team members and will be responsible for ensuring that the solutions we offer to your vertical client is aligned with their unique marketing challenges. You will be collaborating with your vertical partners to understand the needs and create comprehensive media plans and solutions based on the advertiser's campaign objectives.
Responsibilities
- Develop media strategies based on the client's campaign brief and propose media solutions in sync with their end objective in PowerPoint and Excel.
- Undertake research and utilize internal & external inventory reporting and audience-building tools to identify target audiences and create a deliverable media strategy.
- Analyzing historical campaign results and performance data to offer solutions based on current and new VDX.tv products and solutions.
- Collaborate between multiple departments effectively to build impactful materials and collateral that address market challenges.
- Preserve knowledge of market demands, audience trends, consumer behavior and regularly observe the competitive environment to build future strategies.
- Develop and share the best practices from different markets and ensure their implementation.
- Manage relationships with stakeholders to build respect and gain their trust in your judgment.
Qualifications
- MBA in Marketing and Advertising
- Excellent written and verbal communication skills.
- Strong Excel and PowerPoint skills.
- Strong research, critical thinking and analytical skills.
- An ability to work successfully in a fast-paced, dynamic work environment.
- Talent for developing creative solutions to open-ended problems.
- Experience working in a collaborative, team-based atmosphere.
- Role will require working during different shift timings- US, UK and India.
- Extremely motivated & solution oriented.
- Willing to accept change and reorient efforts according to dynamic work environment.
- Ability to succeed both independently and in a collaborative, team-based atmosphere.
- High degree of accountability and passion for work.
Work Environment
- We have a large office in Noida that has been designed in a way to make the work environment productive and collaborative. It has multiple types of work environments, including quiet areas and cafes.
- We are a remote-first organization. Our organization consists of about 450 people who are globally distributed.
- Our organization consists of about 450 people who are globally distributed.
- The average tenure at our company is 7.1 years. This compares to an average tenure of 2-3 years at all other advertising technology companies.
- Because we are a remote-first organization, we feel it is even more important to connect with your colleagues in-person and build strong relationships. As a result, we invest in a company-paid week-long summit every six months, at a destination that is conducive to work and enjoying each other's company.
- All companies have variations of benefits and core values. We have strong benefits and core values as well. However, we believe people stay at VDX.tv because the work environment allows them to thrive and they feel connected to the organization, each other, and our purpose.
- Our team environment supports a healthy work/life balance.
