Social Media Strategist

Objectives of this role

Monitor analytics and metrics to gauge success of social media posts and ad campaigns

Research social media trends and hashtags that relate to a target audience's interests

Manage a social media content calendar for various channels, planning and scheduling posts in advance

Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement

Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches

Responsibilities

Create, manage, and publish original and high-quality content across various social media platforms

Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI

Manage all company social media accounts to ensure relevant, up-to-date content

Respond directly to comments and questions on social media posts

Collaborate with the marketing team to grow the company's network and target new followers Skills and qualifications

Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest

Understanding of SEO and web traffic metrics/analytics

Excellent analytical skills

Strong verbal and written communication skills