Social Media Strategist

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Employer: Lantern Digital

Position: Social Media Strategist

Years of Experience: 3 Years

Community Location: Ahmedabad

Employment Type: Full-Time

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Company Overview (https://mckinleyrice.com/)

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: The Next Frontier in Professional Development

Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice's latest venture, marking a new chapter in its expansion. Proudly introducing Redroba groundbreaking AI platformwe're set to redefine professional development.

Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals aspirations. Fueled by our funded growth, we're poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready.

Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards.

Know Lantern Digital

At Lantern Digital, we illuminate the future of our clients. We love our work the most, when we know we have spent time understanding your business, your vision, your goals, and most importantly you. Our technical skills are as good as anyone else's. It's the experience that we give you while bringing our best technical game, that you can't find anywhere else.

How to become a part of Lantern Digital and enjoy the benefits:

Step 1: Fill in the application form and register via RedRob.

Step 2: Clear the interview process.

Step 3: Be a part of the team at Lantern Digital!

About the role: We are seeking a highly skilled Social Media Strategist to lead our social media initiatives. This individual will create and execute data-driven social media strategies aligned with our marketing goals, engaging our audience across platforms. The ideal candidate will possess a blend of creativity, strategic thinking, and a self-starter attitude, given the independent nature of the role within our team.

EXPERIENCE

Duties you'll be entrusted with:

• Develop and implement a comprehensive social media strategy aligned with marketing objectives.
• Conduct audience research to define Ideal Customer Profiles (ICPs) and user personas.
• Generate and oversee engaging content ideas (text, visuals, videos) tailored to platforms like Instagram, LinkedIn, and Twitter.
• Collaborate with the design team to ensure visually appealing and brand-consistent content.
• Schedule and manage content publication across various platforms.
• Monitor and analyze social media performance, adjusting strategies as needed.
• Engage with followers, manage online reputation, and foster community growth.
• Stay informed on social media trends and integrate best practices.
• Maintain a content calendar and report key metrics and insights to the marketing team.

Expectations from you:

Required Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of relevant experience in social media strategy within creative or social media agencies.
• Strong written and verbal communication skills with the confidence to present ideas effectively.
• Proficient in design tools (e.g., Canva, Photoshop) at an intermediate level.
• Ability to work independently, manage multiple projects, and meet deadlines.

Preferred Qualifications:

• Experience with social media analytics and reporting tools.
• Strong understanding of audience personas, content strategy, and community engagement.
• Demonstrated experience collaborating with cross-functional teams, especially in design and marketing.
• Interest in using AI and automation tools for efficient execution.
• Experience working with D2C brands is a plus