About the Company:
Knya is India's leading online medical apparel brand. The brand was founded in 2021 by husband-wife duo, Vanshika and Abhijeet Kaji.
The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.
Knya has raised seed funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.
Since inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.
About the Role:
We're on the lookout for a Social Media Marketer to join our team!
If you're all about that social media life, have a trend-spotting radar, and can make engaging content appear faster than a meme goes viral, then this role is your spotlight moment!
Responsibilities:
- Act as the creative force behind social media content, generating fresh and engaging ideas to enhance our brand presence.
- Collaborate with design and content teams to produce visually appealing and shareable content.
- Develop and execute strategies to increase followers and engagement across Instagram, LinkedIn, Twitter, and other relevant platforms.
- Utilize analytics tools to measure and optimize the effectiveness of campaigns, ensuring continuous audience growth.
- Manage and maintain a consistent posting schedule across all social media platforms.
- Stay abreast of platform algorithms and updates, adjusting strategies accordingly.
- Conceptualize and execute innovative social media campaigns to promote products, services, and brand awareness.
- Collaborate with cross-functional teams to align campaigns with overall marketing objectives.
- Regularly analyze key performance indicators (KPIs) to measure the success of social media efforts.
- Provide detailed reports and insights, recommending adjustments for future campaigns.
Must Have:
- Skills in boosting followers and creating buzz.
- Creative mindset with a knack for turning ideas into reality
- Communication skills that speak volume.
- Trend tracker always riding the wave of new platforms.
- Excitement to hop on the startup rollercoaster of learning and growth!
Good to have:
- Strong understanding of major social media platforms, their nuances, and best practice
- Someone who understands the features and audience of different platforms.
- Proficient in social media analytics tools.
- Proficiency in graphic design tools.
If you find joy in scrolling through social media, riding the wave of new trends, and crafting content strategies, send us your resume at [Confidential Information]
